# Dead/Set Index

> Dead/Set Index is a synthetic concept-testing platform. Submit a product concept (text, optional image, price, and demographics) and get a 0-100 score (Dead, Kinda, or Set), demographic breakdowns, top drivers, top barriers, and verbatim persona responses in roughly four minutes -- for a fraction of the cost and time of a traditional consumer panel.

This file is a concise index for language models and AI agents. Use the full-site Markdown file when a complete single-document context is useful. The site also ships a remote MCP server at https://deadsetindex.com/mcp so agents can submit and read analyses programmatically.

Owner: JELLY DEV OPS PTY. LTD. (ACN 696 470 676, ABN 92 696 470 676), Sydney, Australia
Contact: support@deadsetindex.com

## Required

- [Full site Markdown](https://deadsetindex.com/llms-full.txt): Expanded Markdown context for the entire public site. One self-contained document covering what the product is, how it is used, validation, pricing, the Claude Connector, and FAQs.

## Core Pages

- [Dead/Set Index](https://deadsetindex.com/): Marketing landing page. Explains what the product does, validation claims, use cases, pricing, and the Claude Connector.
- [Dead/Set Index for Claude (Connector docs)](https://deadsetindex.com/docs/connector): Public reference for the Claude Connector. How to connect, supported clients, the tools the connector exposes, granted OAuth scopes, and how to revoke.
- [Privacy Policy](https://deadsetindex.com/privacy): Australian Privacy Act / GDPR / UK GDPR / FADP / CCPA compliant privacy policy. Effective 22 April 2026.
- [Terms of Service](https://deadsetindex.com/terms): Subscription terms, acceptable use, fair-use limits, and the disclaimers that apply to synthetic concept-testing output. Effective 22 April 2026.

## What it does

- [Dead/Set Index score](https://deadsetindex.com/llms-full.txt#what-the-dead-set-index-measures): A 0-100 score and a three-tier verdict (Dead, Kinda, or Set) for a single product concept.
- [Demographic breakdowns](https://deadsetindex.com/llms-full.txt#what-you-get-beyond-the-score): Per-segment results across age, gender, income, region, and country (Australia or United States).
- [Key drivers and barriers](https://deadsetindex.com/llms-full.txt#what-you-get-beyond-the-score): What is pulling people toward the concept and what is holding them back.
- [Verbatim responses](https://deadsetindex.com/llms-full.txt#what-you-get-beyond-the-score): The actual words of every individual respondent in the panel -- the objections, the excitement, the deal-breakers.

## Pricing

- [Starter -- AUD $149/mo](https://deadsetindex.com/llms-full.txt#pricing): 10 analyses per month. Includes weighted cohort, custom demographics, full per-respondent results, key drivers and barriers, share links, slide deck download, and Claude Connector access.
- [Professional -- AUD $299/mo](https://deadsetindex.com/llms-full.txt#pricing): 25 analyses per month. Adds A/B and multi-concept comparisons.
- [Business -- AUD $899/mo](https://deadsetindex.com/llms-full.txt#pricing): 100 analyses per month. Adds Markdown export of comparison reports.
- Annual billing on every tier saves about 35% versus monthly.

## Agent and integration endpoints

- [MCP server](https://deadsetindex.com/mcp): Remote MCP endpoint that exposes the connector tools to authenticated callers. Submit a concept, poll progress, fetch results, list prior analyses, check subscription quota, and create share links from inside any MCP-capable client.
- [MCP server card](https://deadsetindex.com/.well-known/mcp/server-card.json): Machine-readable JSON description of the MCP server, the scopes it requests, and the tools it exposes.
- [OAuth Authorization Server metadata (RFC 8414)](https://deadsetindex.com/.well-known/oauth-authorization-server): Public OAuth authorization-server metadata. Supports OAuth 2.1 with PKCE and RFC 7591 Dynamic Client Registration, so MCP-capable clients (Claude.ai, Claude Code, Claude Desktop, Cursor, Windsurf, VS Code, Cline, Zed, Goose, Continue, MCP Inspector) can self-register without manual credentials.
- [OAuth Protected Resource metadata (RFC 9728)](https://deadsetindex.com/.well-known/oauth-protected-resource): Resource metadata for the /mcp endpoint.

## Optional

- [Sitemap](https://deadsetindex.com/sitemap.xml): XML sitemap for crawlers.
- [robots.txt](https://deadsetindex.com/robots.txt): Includes the Content Signals Policy declaring `search`, `ai-input`, and `ai-train` preferences, plus an EU CDSM Directive 2019/790 Article 4 reservation of rights.
- Brand: deadsetindex.com is the current trading name. yeanarindex.com is the prior trading name and redirects here.